Start with a large fortune, of course.

Yesterday I launched a blog on LinkedIn. I’m surprised (and happy) that my first post has generated so much attention. I credit that not just to what I wrote, but to all the networking I’ve done over the years. Making connections with people who are hyper-active online and who are seen as thought leaders in their fields gives you new friends, new insights, and — in this case — unexpected visibility. Thanks, everyone!

Now all I have to do is turn all these likes and forwards and retweets into cash…